DISCLAIMER
XBIG6.COM IS NOT AFFILIATED WITH, OR ENDORSED BY THE COMPETITOR ORGANIZATIONS LISTED ON THIS SITE
In the United States, trademark law includes a fair use defense, sometimes called "trademark fair use" to distinguish it from the better-known fair use doctrine in copyright. As with copyright law, the trademark fair use doctrine is premised in significant part on the First Amendment guarantees of free speech. Fair use is consistent with the more limited protection granted to trademarks, generally specific only to the particular product market and geographic area of the trademark owner.
A nonowner (xbig6.com in this instance) may also use a trademark nominatively—to refer to the actual trademarked product or its source. In addition to protecting product criticism and analysis, United States law actually encourages nominative usage by competitors in the form of comparative advertising (in this instance, the visual representation of competitor organizations animated to appear as a combined set of former employees from these firms to create a separate and non-endorsed entitity, xbig6.com is intended to illustrate this form of comparative advertising).
Fair Use of trademark, nominative use, also "nominative fair use", is a legal doctrine providing an affirmative defense to trademark infringement as enunciated by the United States Ninth Circuit by which a person may use the trademark of another as a reference to describe the other product, or to compare it to their own. Further, the user must do nothing to suggest sponsorship or endorsement by the trademark holder.
References to several tier-I management consulting firms, technology integration firms, and other consulting organizations are made throughout this web site. In all instances, these firms have not endorsed xbig6.com and have not reviewed or approved any of the content.
Specifically, the following organizations and firms are referenced throughout this site. The phrase "x", "ex-", "former" or "former employee" may be assumed to precede any and all of these references. The brand xbig6.com is intended to convey former employees or associates of these organizations.
XBIG6.COM IS NOT AFFILIATED WITH, OR ENDORSED BY THE FOLLOWING ORGANIZATIONS, THEIR PREDESSESSORS OR SUCCESSORS:
Accenture
Andersen
Arthur Andersen
Arthur Young
BAH
Bain
BCG
BearingPoint
Capgemini
Coopers & Lybrand
CSC
Deloitte
EDS Ernst & Whinney
Ernst & Young
Hewitt
IBM
KPMG
McKinsey
Mercer
Peat Marwick
Peat Marwick Mitchell
Price Waterhouse
PWC
Touche Ross
Towers Perrin
THIS DISCLAIMER IS AN ADAPTAPTION OF WIKIPEDIA ENTRY FOR NOMITATIVE TRADEMARK AND TRADEMARK FAIR USE. Use and adaptation of such descriptions are provided for by the GNU Free Documentation License.